Naming wars

A war needs a name to be a war.

Who provides the name? Is it a contest?

Is war about the name of the war?

Does the winner get to decide the name of the war?

What if only one side has a name for it?

Does every war need at least two names to get started?
Can there be too many names, or is that the "fog of war?"
Would warriors war in a nameless war?

Can we change all war to contests over the name of the war, to be decided peacefully, like the winner of American Idol?

Can we generate so many names for a war that the fighters no longer know which war they are fighting? Could enemies become allies in contesting names?